blog and resources

Month: September 2018

Two people shouting at one another

Do You use Bad Language?

Over the 21 years of running Verbatim, I’ve become acutely aware of some of the biggest mistakes that businesses make when communicating with clients and prospects on the phone.
And one of the biggest ones is not thinking hard enough about what sort of language they use.

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Brand voice image

What do you sound like?

Last week I shared two experiences we had with Uber, and how individuals in a company can have a tremendous impact on your brand, both good and bad.
And it’s something that I wanted to address in a bit more detail this week, as it often seems to me that a lot of businesses pay precious little attention to the message that the individuals in their business give to prospective and existing customers.

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