How to stop fighting fires and restore calm

By Graham Hill

May 6, 2017

Running a business is more than just a job. From accounting, sales and office management to HR, marketing and customer service – you need to wear all of the hats, all of the time. And you need to manage all of these various facets without losing focus on the heart of your business. With a finite number of hours in the day, you need to do everything you can to minimise unnecessary distraction; and one of the biggest productivity killers is your phone.
Our working lives are dominated by phone calls. On average, we check our mobile devices 85 times a day. Whether you’re a knowledge worker that needs to focus on meeting a deadline, a heating engineer that needs to focus on diagnosing a fault, or an estate agent trying to showcase a property, phone calls are a constant distraction.
These calls are more than just fleeting disturbances. Research from the University of California Irvine found that it takes an average of 23 minutes and 15 seconds to get back to the task after a distraction.
A study from the Journal of Experimental Psychology: Human Perception and Performance found that by just hearing a phone ring, we are three times more likely to make mistakes, show poor judgement and underperform.
With this constant barrage of distractions, it’s no surprise that productivity levels are at an all time low. We spend our lives fighting fires and reacting to what is right in front of us. In fact, it’s amazing that we get any work done at all.
And it’s a lose-lose situation. Not answering calls can lead to a decline in sales and a poor experience for your customers. Everyone is looking for instant gratification these days; and if you can’t provide it, your customers will start looking elsewhere. Research from Forbes suggests that nearly three quarters of callers will hang up rather than leave a voicemail. That could be three quarters of your sales leads – gone for good.
So how can you tilt the odds back in your favour? How do you become proactive, rather than reactive; more efficient without sacrificing service?
Whether you are a small business owner trying to focus on your day-to-day operations, or a larger organisation that just needs an extra pair of hands to cover staff sickness and holidays, telephone answering services can free you from the shackles of the phone, allowing you to focus on your job and drive the business forward.
Unlike many of our competitors, we offer a personalised and fully tailored telephone service. Our receptionists will become a holistic extension of your business, reflecting your values, your ethos, and your brand.
It’s time to stop fighting fires and restore calm. We can help you take back control of your working day.


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