Would you trust your business calls to a bunch of convicted criminals?

Indian Call Centres driving down costs by employing Jail birds! We kid you not! We are flabbergasted having just read an article quoting the Indian call centre, Radiant Infosystems, who are planning to implement this bizarre idea to staff a telephone answering service. This Indian call centre has plans to help rehabilitate criminals and offer them employment while getting […]

Is your marketing spend hitting the target?

Once upon a time back in the dark old days of the last century The Viscount Leverhulme of Lever Bros, fame said “50% of my advertising is wasted but I don’t know which 50% it is!” This was so true for all businesses large or small; those with the deepest pockets could take the 50% […]