The call answering professionals: Over 23 years of virtual receptionist experience

Why many estate agents are moving over to web chat

By Nick East

May 19, 2021

We live in a digital world, where our customers have come to rely on many different lines of communication from calls to messaging. For estate agents, the telephone’s still an important source of business. Buyers, renters, sellers and landlords always looking to speak to a ‘real’ person who can answer their questions. But web chat is now also fast becoming an increasingly popular way to get in touch.

Perhaps a new territory for estate agents, web chat is now a necessity for many businesses. It provides a great way to handle enquiries quickly and easily.  

Dealing With Urgent Enquiries

No doubt there are still customers who are happy to take things slow, waiting until you open to catch up with a call or a message. But some people in the housing market are looking to have questions answered quickly and might have urgent issues or queries. For example, when you’re trying to complete a sale on a house there are many boxes that need to be ticked along the way. This ranges from valuations and offers, to negotiating, not forgetting the legal side of things, before you can get to that all-important completion day. Web chat can provide a chat answering service that makes it possible for constant communication and customer care, ensuring issues are dealt with in a timely manner so the whole process can run smoothly. It’s also great for giving customers peace of mind – they know that if there’s an emergency, they can still get in touch any time of day or night and get some assistance.

It’s also a great way to engage with existing clients who are keen to do business at a time of day that suits them – even if it’s after you’ve left the office. Having a web chat answering service will ensure that each enquiry has an immediate interaction. This leads to better customer service and a stronger client experience.  

Keeping Sales Moving 

By outsourcing web chat and call answering services you can be assured of quality customer care on an ongoing basis. If, for example, a prospective buyer is looking to complete in a short time frame and can’t get hold of someone, they may well decide to go to another estate agent who will win the business. But if your estate agency provided around-the-clock customer service, buyers would have the support they need to continue with the purchase. Having someone always on hand to answer the phone or a web chat means your estate agency never has to lose out on a sale again.

At Verbatim, we understand how difficult (if not impossible) it can be to have someone in your office answering every single phone call as it comes in. This is where we can help. 

We already work with estate agents around the UK. From providing and managing web chat, to giving you a seamless call answering service, we’re there to pick up the messages and calls that could be the difference between signing up a new client and losing them. Our services are flexible, professional and exactly what you need to support a busy estate agency. To find out more, just get in touch with the team today.


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